While BlogTalkRadio is best known to be the largest social radio network with more than 600 live original broadcasts per day, it’s our Branded Private Network offering which has created a lot of interest from major brands and organizations. Our clients include Harper Collins, the Pentagon, Woman’s Day Magazine, Sun Microsystems and more.

BlogTalkRadio enables anyone or any company to create two-way conversations which are broadcast live and then automatically recorded as a podcast. Our platform integrates the phone into the web, thereby creating a simple user experience.

Most of the large companies and brands we are speaking with are seeking innovative ways to reach their target audience. As noted in this Media Post article entitled – Facebook, MySpace aren’t making the marketing cut, “ … more than half (55%) of the 180 responding chief marketers–representing brands with revenues ranging from $250 million to more than $10 billion–indicated low current interest in actually incorporating the networking sites into their plans.

One-third said they’re “not interested at all” in getting Facebook and MySpace into their plans, and 22% said they’re “not too interested,” while 35% are very or somewhat interested.

Karlene Lukovitz goes on to say that “Other, more “traditional” social media scored far higher on the very/somewhat interested in integrating question. More than half (52%) ranked both Internet forums and Webinars in this category, followed by Webcasts and podcasts (47%), email (also 47%) and blogs (37%)”

Every day we hear our clients and partners say that they want their brands to be part of the conversation and that they want these conversations to be genuine and authentic. I fully agree with their assessment

What do you think?